When I designed the metal business card for Hand + Eye, I was also asked to come up with a special holiday design. Taking my lead from an old holiday papercraft, I designed a card that could pop up into a tree. By placing the tip of a pen at the center of the rings and pushing up, the stylized tree becomes apparent… apparently.

The photographer and craftsman Todd Schellinger asked me to design some metal business cards for his studio Hand + Eye. He gave me pretty broad creative license, asking only that it speak to the tradition of craftsmanship that he brings to each job.

Designing for metal presents many challenges and opportunities. I knew from the start that I wanted to make something that would transform from one state of being to another. What I ended up producing was a semi-articulated metal hand that could hold onto an envelope or an invoice.

Rude gestures are left to the imagination.

UPDATE: Since folk were interested in learning more about these cards, I put up some more information.