I had a thought that the only thing holding biodiesel back was poor branding. If we could just sex it up, maybe this fuel alternative won’t have to fight such an uphill battle. My early attempts to push this “open source branding” met with little success, but I’m still interested in the idea of communal branding of social causes. Hrm…

I’ve looked at a lot of the other biodiesel logos out there, and I’m fairly certain they all suck. When I created this logo, I was adamant that it should be something that would look as good on the back window of a VW TDI as it would on the side of a biodiesel pump. I think this works.

Here’s an EPS of the logo for anyone who wants to use it (under a CC license).