I’ve spent the better part of my creative career trying to hone my skills at crafting designs that appear to come from another era. In fact, I’m in the middle of trying to game AfterEffects and Final Cut Pro to produce believably 70s videos (or at least believably borrow the aesthetic, I’m not trying to create a forgery).
So seeing the above video promotion for The Watchmen was a real treat. I’m fairly confident they’re using vintage equipment and methodology to firmly place the news report in the time period. The effect is stunning.
Perhaps even moreso for standing next to the 80s-inspired clip below. I cannot put my finger on it, but the effect is far from complete. The lighting is off, or the focus is too crisp, or… I really wish I knew why I’m not fully buying it. The animations seem right, but the studio footage simply doesn’t feel genuine. What’s wrong with it? Or is it just me?
(via Laughing Squid)
In the 2nd video, the actress’s Canadian accent is off-putting; she doesn’t have that cool 80s tone in her voice either. And I think the video needs to have a more distressed, copy-off-a-VHS-tape look.
Some kinetic hand-held camera technique might have helped, even though MTV usually used a stationary camera. Also better soundproofing in the studio to make it sound like a cramped set instead of a warehouse.