blackhoundblue » Specs + Sketches

Waiting for Superman, A Microsite

blackhound — Sun, 08 Aug 2010 21:14:08 +0000

To help engage film audiences with the issues behind the film, Participant Media and TakePart put together sites like these to bridge the gap between the inspiration the film provides and real actions that filmgoers can take.

Members Project, Exploration for an Interactive Experience

blackhound — Mon, 21 Dec 2009 00:12:11 +0000

This early concept for the homepage of the Members Project microsite was a fun exploration of this cut paper diorama style. It was later abandoned in favor of a photographic/video approach that better linked up with the television campaign.

BioDiesel, A Logo

blackhound — Fri, 04 May 2007 09:34:37 +0000

I had a thought that the only thing holding biodiesel back was poor branding. If we could just sex it up, maybe this fuel alternative won’t have to fight such an uphill battle. My early attempts to push this “open source branding” met with little success, but I’m still interested in the idea of communal branding of social causes. Hrm…

I’ve looked at a lot of the other biodiesel logos out there, and I’m fairly certain they all suck. When I created this logo, I was adamant that it should be something that would look as good on the back window of a VW TDI as it would on the side of a biodiesel pump. I think this works.

Here’s an EPS of the logo for anyone who wants to use it (under a CC license).

The Book of Circles, A Project

blackhound — Wed, 29 Aug 2001 06:43:25 +0000

This was a personal project, just some typographic explorations, really. I’ve always been pleased with the result.

Eventually, I’d like to return to the idea of a long-form typographic narrative; something that tells a story without getting tiresome with its type trickery.